Google filtered insignificant (but important) search terms from the reports Recently, Google has made an unsurprising move when limit the Search terms report. Before September, 2020, all search terms having…
One of the most frequent questions I was asked is the difference between 2 types of click trigger: All elements and Just link. Basically, they are all click triggers, which…
GA calculates time spent on a given page by taking the difference between the timestamp of that pageview and the timestamp of the subsequent hit. But if a pageview is the…
Client ID is the anonymous cookie identifier that Google Analytics assigns to every single browser instance of any given web visitor. It’s how GA calculates the Users metric in views…
Speculating on how people went from awareness to decision is the bain of marketing and sales teams’ existences. Did they jump from About to Pricing? Did they research on XYZ…
One of the biggest problems with Google Analytics is the time it takes to extract useful data. You can sift around for hours at a time trying to locate something…
When people land on your site for the first time, chances are they’ll be overwhelmed. Unless your site is a one-pager, it’s not uncommon. Most people tackle this issue head-on…
As we all know, the buyer’s journey tells us that people don’t just buy from you out of thin air. Trust me. I wish that were the case. Instead, users…