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Latest Posts
How to unblock Google search terms report

Google filtered insignificant (but important) search terms from the reports Recently, Google has made an unsurprising move when limit the Search terms report. Before September, 2020, all search terms having…

The difference between All Element and Just Link

One of the most frequent questions I was asked is the difference between 2 types of click trigger: All elements and Just link. Basically, they are all click triggers, which…

How to use Timer in GTM to track real time on page (Google Tag Manager)

GA calculates time spent on a given page by taking the difference between the timestamp of that pageview and the timestamp of the subsequent hit. But if a pageview is the…

Send Client ID to Google Analytics to track EVERY SINGLE visitor

Client ID is the anonymous cookie identifier that Google Analytics assigns to every single browser instance of any given web visitor. It’s how GA calculates the Users metric in views…

Research on converters’ behaviours

Speculating on how people went from awareness to decision is the bain of marketing and sales teams’ existences. Did they jump from About to Pricing? Did they research on XYZ…

Get emailed versions of your top reports

One of the biggest problems with Google Analytics is the time it takes to extract useful data. You can sift around for hours at a time trying to locate something…

Utilize on-site search queries

When people land on your site for the first time, chances are they’ll be overwhelmed. Unless your site is a one-pager, it’s not uncommon. Most people tackle this issue head-on…

Deeper insights on customer behaviour

As we all know, the buyer’s journey tells us that people don’t just buy from you out of thin air. Trust me. I wish that were the case. Instead, users…