Speculating on how people went from awareness to decision is the bain of marketing and sales teams’ existences.
Did they jump from About to Pricing? Did they research on XYZ blog post?
Without concrete data, it’s still speculation.
Using the Reverse Goal Path report, you can reverse engineer real sales.
People who actually bought from you, rather than just all website visitors.
There is no need for speculation anymore.
It shows you people who bought from you and every single touchpoint they landed on before doing so.
The first column shows you what landing page they converted on. Each consecutive column shows you the previous step they took that led them to the sale.
Reverse engineer the process of common sales to see how you can better push people through each page to drive more sales.
