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August 23, 2019

The 6 best free Google Data Studio templates

Free templates are my favorite part of Google Data Studio. You can spin up a professional level report with your own data in no time. Here are my 6 favorite free templates covering AdWords, Google Analytics, Search Console, Facebook, and others.

1, Aro Digital

Aro Digital’s Performance Dashboard — a visually stunning and simultaneously practical set of reports covering AdWords, Analytics, Facebook and Search Console. Great design, good choice of KPIs and does a good job allowing you to segment your data to hone in on a specific channel, location, demographic, etc.

Aro Digital Google Data Studio template

Data Sources: Google Analytics, AdWords (Google Ads), Facebook, Search Console

2, Google Merchandise eCommerce Dashboard

Google Merchandise eCommerce Dashboard — Google’s own branded marketing sample reports aren’t actually my favorite for most categories. Generally the people building the best sample reports are agencies or marketing professionals. But there’s one exception. The best eCommerce template I’ve found is the sample provided by Google. Integration may be difficult (I don’t have an eCommerce store to test it myself), but the content is spot-on.

Google merchandise store google data studio template

Data Sources: Google Analytics? possibly another eCommerce analytics provider.

3, Data Runs Deep Website Performance Report

Data Runs Deep Website Performance Report — My winner for best one-pager for website performance. Breaks down results by Audience, Acquisition, Behavior and Conversion. Hits all the top KPIs you’d expect, with some areas that go into a bit more depth.

Data Sources: Google Analytics

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