A/B test with Google Optimize (Part 1)

Do you want to boost conversions on your site?

Then you need to conduct A/B tests on your site to understand what works best for your audience. Don’t worry if you don’t have the budget or resources for an enterprise-level A/B testing solution. Google Optimize is a free A/B testing and personalization product, which is a perfect solution for small and medium-sized businesses like yours that need powerful testing.

Create Your First A/B Test

For the sake of this example, let’s make our test simple. We’ll be testing whether improving the headline of our landing page by explicitly asking our users to take action will boost conversion.

Original headline: Download the Definitive Guide to Google Analytics eBook

Variant headline: [INSTANT ACCESS] Subscribe to the Newsletter and Download the eBook

To create the test, head over to your Google Optimize account and choose the right property in which you want to conduct an A/B test.

Then, click on the Create Experiment button.

You’ll now be asked to name your experiment, enter the URL where you want to conduct the test and choose the type of experiment.

If you want to create a simple test variant by using Optimize visual editor, choose A/B test. If you want to test multiple variables, choose multivariate test. If you prefer creating variants by duplicating your content with separate URLs without using the Optimize visual editor, you may use Redirect test.

Create a Test Variant

Google Optimize allows you to create a test variant using the Optimize visual editor powered by the Chrome extension.

To start creating a test variant, click Create Variant. In a window that pops up, specify the name for the variant and click Add.

You can now see that a new variant is added, but we haven’t modified the content yet. To make modifications, click on Variant 1.

You’ll now be redirected to your landing page where you can make any tweaks using the visual editor. As we want to modify the headline, right click on it and then choose Edit text.