I’m Thanh Tung Vu

• Lead Vietnamese team to conduct market research for new games launches. This includes competitor researchs, SWOT analysis and potential users analysis.
• Find and build relationship with affiliate partners in Vietnam to promote our game to potential customers
• Manage the procedure, implementation, tracking and measurement of marketing campaigns
• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.

• Receive clients’ brief and create media plan across multiple networks to best suit clients‘ needs and budget.
• Create, manage and optimize digital marketing campaigns through multiple platforms (Google Ads, Facebook Ads, Display and Video 360, and Adasia Digital Platform)
• Make regular reports by Google Data Studio/Microsoft Excel/Powerpoint
Achievements
• Led several projects for landing page conversion rate optimization by increasing average quality score above 8 and keeping the account’s optimization score above 90%
• Reduce Cost Per Click of existing Google Ads campaigns in Malaysia, Philippines, Singapore and Indonesia by 27% and Cost Per Conversion by 40%
• Won 6 projects in Asia, especially in Malaysia and Hong Kong market, with the total contracts value of £30,000
Industries: Retail, E-commerce, Finance

• Manage and optimize existing AdWords (PPC) campaign components including, but not limited to – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research…
• Lead Vietnam Google Analytics specific team including 7 members, designing and assessing training programs of Google Analytics and some analysis Google products
• Collaborating with Google internal team to provide market insights and trends for quality assurance
Achievements
• Keep customer satisfaction rate of over 95%
• Create standard Google Analytics and Tag Manager textbook which is applied for all fresher training

• Find and meet clients to discuss their advertising needs
• Receive clients’ brief and then make and present advertising proposals across
multiple networks.
• Manage cost and effectiveness of Marketing campaigns and report to clients
Clients: Gamuda Berhad Corporation, Irisgo Communications Co. …

• Learn to manipulate data with SQL and Python
• Complete real-world projects like analyzing a sales funnel and building a Machine Learning powered recommendation engine

Modules: Digital Strategy, Big Data Management, Big Data Analytics for Business, Data Mining and Machine Learning, Big Data Analysis, Service Operations Management.
Achievements: ULMS Future Leaders Masters Scholarship
Final project: Spatial and temporal analysis of last-mile delivery operations

GPA: 3.6/4, Graduated with Excellent Degree