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I’m Thanh Tung Vu

MSc Business Analytics and Big Data

Data Analysis

Google Marketing Expert

About Me
About Me

I’m a graduate in MSc Business Analytics and Big Data with three years of professional work experience. Passionate about working with large amount of data and to turn those data into information, information into insights and insights into business decisions. I also have a keen interest in technology and how to apply technology to increase business efficiency. Skilled, creative and innovative.

  • Age: Young 😁
  • Residence: United Kingdom
  • Address: Birmingham
  • Phone: +44 789 5759 324
  • E-mail: tung@vutung.com
  • Condition: Healthy
Experience
2/2019 - 9/2019
Senior Ads Operation Executive - Anymind Vietnam Co., Ltd

• Receive clients’ brief and create media plan across multiple networks to best suit clients‘ needs and budget.
• Operate and manage digital marketing campaigns through multiple platforms (Google Ads, Facebook Ads, Display and Video 360, and Adasia Digital Platform)
• Manage cost and effectiveness of marketing campaigns to achieve KPIs
• Make regular reports by Google Data Studio/Microsoft Excel/Powerpoint
• Optimize clients’ advertising campaigns to achieve better performance by running A/B test
Achievements
• Reduce Cost Per Click of existing Google Ads campaigns in Malaysia, Philippines, Singapore and Indonesia by 27% and Cost Per Conversion by 40%
• Won 6 projects in Asia, especially in Malaysia and Hong Kong market, with the total contracts value of £30,000
Industries: Retail, E-commerce, Finance

1/2018 - 1/2019
Digital Marketing Consultant - Teledirect Telecommerce Malaysia

• Manage and optimize existing AdWords (PPC) campaign components including, but not limited to – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research…
• Lead Vietnam Google Analytics specific team including 7 members, designing and assessing training programs of Google Analytics and some analysis Google products
• Collaborating with Google internal team to provide market insights and trends for quality assurance
Achievements
• Keep customer satisfaction rate of over 95%
• Create standard Google Analytics and Tag Manager textbook which is applied for all fresher training

Education
2020
Data Science - Codecademy

• Learn to manipulate data with SQL and Python
• Complete real-world projects like analyzing a sales funnel and building a Machine Learning powered recommendation engine

2019-2020
MSc Business Analytics and Big Data - University of Liverpool

Modules: Digital Strategy, Big Data Management, Big Data Analytics for Business, Data Mining and Machine Learning, Big Data Analysis, Service Operations Management.
Achievements: ULMS Future Leaders Masters Scholarship
Final project: Spatial and temporal analysis of last-mile delivery operations

2013-2017
Bachelor Degree in Economics - Vietnam National Economics University

GPA: 3.6/4, Graduated with Excellent Degree

Data Analysis Skills
  • SQL
  • Python
  • MInitab
  • Microsoft Excel
  • ArcGIS
  • Tableau
  • Google Data Studio
  • Hadoop
  • Qlik
  • PowerBI
Digital Marketing Skills
  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Wordpress
  • Google Tag Manager
  • Adobe Illustrator
  • Display and Video 360
  • Ahrefs
Languages Skills
  • English
    80
    80
  • Vietnamese
    99
    99
  • Chinese
    30
    30
Portfolio
Interests
Football

Big fan of Chelsea FC and Liverpool FC

Maths and Physics

Interested in reading about Maths and Physics

Gaming

Bronze Rank in League of Legends 😀

Latest Posts
Configure Cross-Domain Tracking on Google Tag Manager

Configure cross domain tracking with Google Tag Manger is much more easier now. Open up Google Tag Manager and Choose…

A/B test with Google Optimize (Part 1)

Do you want to boost conversions on your site? Then you need to conduct A/B tests on your site to…

The 6 best free Google Data Studio templates

Free templates are my favorite part of Google Data Studio. You can spin up a professional level report with your…

Research on converters’ behaviours

Speculating on how people went from awareness to decision is the bain of marketing and sales teams’ existences. Did they…

Contacts info
Phone

+ (44) 789 5759 324

Email

vuthanhtung.1123@gmail.com / tung@vutung.com

Address

Birmingham, United Kingdom