Rule #1: Life is supposed to be fun!

I’m Thanh Tung Vu

MSc Business Analytics and Big Data

Data Science

Google Marketing Expert

About Me
About Me

I’m a graduate in MSc Business Analytics and Big Data with five years of professional work experience. Passionate about working with large amount of data and to turn those data into information, information into insights and insights into business decisions. I also have a keen interest in technology and how to apply technology to increase business efficiency. Skilled, creative and innovative.


  • Age: Young 😁
  • Residence: Vietnam
  • Address: Ho Chi Minh City
  • Phone: +84 984 921 095
  • E-mail:
  • Type: A typical ISTP
8/2022 - 10/2023
Data Scientist - Heineken Vietnam

• Focus on growth, behaviours and optimization projects using strategic predictive modelling and advanced statistical analysis.
• Built and implemented effective time series models using various techniques such as ARIMA, SARIMA and Fourier Transform, resulting in accurate forecasting and informed decision-making
• Build recommendation model and propose actions for projects and evaluate them with hypothesis testing
• Prepare data pipeline and automated models on Azure Machine Learning Studio (Tools: Python, Azure Synapse; Library: Scikit-learn, Pandas, NumPy)
Top projects:
• Develop multiple time-series prediction models with an accuracy of more than 90%
• Developed a recommendation system (K-means and Lightfm) that recommends products to outlets in an eB2B system, leading to a 2.3% increase in revenue


Data Analyst - One Mount Group

• Conduct data analysis, develop and automate reports, dashboards to provide actionable insights at scale for business users (Tools: Google BigQuery, Data Studio, Google Colab and Nifi)
• Collaborate with cross-functional stakeholders to formulate actionable metrics using effective product analytics framework (Funnel analysis, RFM analysis, Cohort analysis,…)
• Perform analysis on data to provide insights for Marketing and Product teams to improve user flow using Big Query and Python
• Build machine learning model to choose the best users for marketing campaigns (Tools: Python, Library: Scikit-learn, Pandas, NumPy)
• Developed Key Performance Indicators to monitor users registration process and increase conversion rate by 9%
• Developed a tracking model on Firebase data that are used by other team members to track users’ behaviors on VinID application

6/2020 - 2/2021
Online Campaign Lead - Online Gaming Company

• Lead team to conduct market research for new games launches. This includes competitor researchs, SWOT analysis and potential users analysis.
• Find and build relationship with affiliate partners in the market to promote our game to potential customers
• Manage the procedure, implementation, tracking and measurement of marketing campaigns
• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.

2/2019 - 9/2019
Senior Ads Operation Executive - Anymind Vietnam Co., Ltd

• Receive clients’ brief and create media plan across multiple networks to best suit clients‘ needs and budget.
• Create, manage and optimize digital marketing campaigns through multiple platforms (Google Ads, Facebook Ads, Display and Video 360, and Adasia Digital Platform)
• Make regular reports by Google Data Studio/Microsoft Excel/Powerpoint
• Led several projects for landing page conversion rate optimization by increasing average quality score above 8 and keeping the account’s optimization score above 90%
• Reduce Cost Per Click of existing Google Ads campaigns in Malaysia, Philippines, Singapore and Indonesia by 27% and Cost Per Conversion by 40%
• Won 6 projects in Asia, especially in Malaysia and Hong Kong market, with the total contracts value of £30,000
Industries: Retail, E-commerce, Finance

1/2018 - 1/2019
Digital Marketing Consultant - Teledirect Telecommerce Malaysia

• Manage and optimize existing AdWords (PPC) campaign components including, but not limited to – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research…
• Lead Vietnam Google Analytics specific team including 7 members, designing and assessing training programs of Google Analytics and some analysis Google products
• Collaborating with Google internal team to provide market insights and trends for quality assurance
• Keep customer satisfaction rate of over 95%
• Create standard Google Analytics and Tag Manager textbook which is applied for all fresher training

Azure Data Scientist Associate - Microsoft

Use Azure Databricks and Azure Machine Learning to design and prepare a machine learning solution; explore data and train models; prepare a model for deployment; and deploy and retrain a model.

MSc Business Analytics and Big Data - University of Liverpool

Modules: Digital Strategy, Big Data Management, Big Data Analytics for Business, Data Mining and Machine Learning, Big Data Analysis, Service Operations Management.
Achievements: ULMS Future Leaders Masters Scholarship
Final project: Spatial and temporal analysis of last-mile delivery operations

Bachelor Degree in Economics - Vietnam National Economics University

GPA: 3.6/4, Graduated with Excellent Degree

Data Analysis Skills
  • SQL
  • Python
  • MInitab
  • Microsoft Excel
  • ArcGIS
  • Tableau
  • Google Data Studio
  • Hadoop
  • Qlik
  • PowerBI
Digital Marketing Skills
  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Wordpress
  • Google Tag Manager
  • Adobe Illustrator
  • Display and Video 360
  • Ahrefs
Languages Skills
  • English
  • Vietnamese
  • Chinese

Big fan of Chelsea FC and Liverpool FC

Maths and Physics

Interested in reading about Maths and Physics


Bronze Rank in League of Legends 😀

Latest Posts
How to use Timer in GTM to track real time on page (Google Tag Manager)

GA calculates time spent on a given page by taking the difference between the timestamp of that pageview and the timestamp of the subsequent hit. But if a pageview is the…

Send Client ID to Google Analytics to track EVERY SINGLE visitor

Client ID is the anonymous cookie identifier that Google Analytics assigns to every single browser instance of any given web visitor. It’s how GA calculates the Users metric in views…

Configure Cross-Domain Tracking on Google Tag Manager

Configure cross domain tracking with Google Tag Manger is much more easier now. Open up Google Tag Manager and Choose your Container.  Chose your Google Analytics Tag (If you are…

A/B test with Google Optimize (Part 1)

Do you want to boost conversions on your site? Then you need to conduct A/B tests on your site to understand what works best for your audience. Don’t worry if…

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Contacts info

+ (84) 984921095

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