I’m Thanh Tung Vu

• Focus on growth, behaviours and optimization projects using strategic predictive modelling and advanced statistical analysis.
• Built and implemented effective time series models using various techniques such as ARIMA, SARIMA and Fourier Transform, resulting in accurate forecasting and informed decision-making
• Build recommendation model and propose actions for projects and evaluate them with hypothesis testing
• Prepare data pipeline and automated models on Azure Machine Learning Studio (Tools: Python, Azure Synapse; Library: Scikit-learn, Pandas, NumPy)
Top projects:
• Develop multiple time-series prediction models with an accuracy of more than 90%
• Developed a recommendation system (K-means and Lightfm) that recommends products to outlets in an eB2B system, leading to a 2.3% increase in revenue

• Conduct data analysis, develop and automate reports, dashboards to provide actionable insights at scale for business users (Tools: Google BigQuery, Data Studio, Google Colab and Nifi)
• Collaborate with cross-functional stakeholders to formulate actionable metrics using effective product analytics framework (Funnel analysis, RFM analysis, Cohort analysis,…)
• Perform analysis on data to provide insights for Marketing and Product teams to improve user flow using Big Query and Python
• Build machine learning model to choose the best users for marketing campaigns (Tools: Python, Library: Scikit-learn, Pandas, NumPy)
Achievements
• Developed Key Performance Indicators to monitor users registration process and increase conversion rate by 9%
• Developed a tracking model on Firebase data that are used by other team members to track users’ behaviors on VinID application

• Lead team to conduct market research for new games launches. This includes competitor researchs, SWOT analysis and potential users analysis.
• Find and build relationship with affiliate partners in the market to promote our game to potential customers
• Manage the procedure, implementation, tracking and measurement of marketing campaigns
• Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels.

• Receive clients’ brief and create media plan across multiple networks to best suit clients‘ needs and budget.
• Create, manage and optimize digital marketing campaigns through multiple platforms (Google Ads, Facebook Ads, Display and Video 360, and Adasia Digital Platform)
• Make regular reports by Google Data Studio/Microsoft Excel/Powerpoint
Achievements
• Led several projects for landing page conversion rate optimization by increasing average quality score above 8 and keeping the account’s optimization score above 90%
• Reduce Cost Per Click of existing Google Ads campaigns in Malaysia, Philippines, Singapore and Indonesia by 27% and Cost Per Conversion by 40%
• Won 6 projects in Asia, especially in Malaysia and Hong Kong market, with the total contracts value of £30,000
Industries: Retail, E-commerce, Finance

• Manage and optimize existing AdWords (PPC) campaign components including, but not limited to – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research…
• Lead Vietnam Google Analytics specific team including 7 members, designing and assessing training programs of Google Analytics and some analysis Google products
• Collaborating with Google internal team to provide market insights and trends for quality assurance
Achievements
• Keep customer satisfaction rate of over 95%
• Create standard Google Analytics and Tag Manager textbook which is applied for all fresher training

Use Azure Databricks and Azure Machine Learning to design and prepare a machine learning solution; explore data and train models; prepare a model for deployment; and deploy and retrain a model.

Modules: Digital Strategy, Big Data Management, Big Data Analytics for Business, Data Mining and Machine Learning, Big Data Analysis, Service Operations Management.
Achievements: ULMS Future Leaders Masters Scholarship
Final project: Spatial and temporal analysis of last-mile delivery operations

GPA: 3.6/4, Graduated with Excellent Degree